Wednesday, December 11, 2019

The Only Way Recruiters Will Find You on LinkedIn

The Only Way Recruiters Will Find You on LinkedIn The Only Way Recruiters Will Find You on LinkedIn LinkedIn is where motivated professionals come together andrecruiters know it.87% of recruiters use the platform to find or vet job candidates, more than all other major social media networks combined. If youre serious about your job search, simply having a LinkedIn profile is not enough.To get found by recruiters on LinkedIn, you must cut through the noise of half a billion LinkedIn users.Recruiters use search terms and filters to find the right candidates. Landing in a recruiters search results doesnt have to be a matter of happenstance. By crafting a search optimized LinkedIn profile, you can rank more highly for the types of jobs youre fruchtwein interested in.How LinkedIn Recruiter Search WorksRanking highly in a LinkedIn search requires optimizing for both LinkedIns tech and the menschengerecht tendencies of recruiters. LinkedIns search algorithms consider a variety of profile se ctions and user activity to rank their results, while recruiters have their own preferences and tricks to compile lists of top candidates.There is no standard for how different recruiters utilize LinkedIn search, particularly for sourcing candidates. A small business hiring manager might use LinkedIns advanced search filters to find job candidates within their network. An agency recruiter might pay for LinkedIn Recruiter to expand their networking and search capabilities.While sourcing techniques vary, virtually everyone uses LinkedIn during the hiring process. In any of these scenarios, you can improve your search ranking by optimizing key sections of your LinkedIn profile.Jobscans LinkedIn Optimization tool helps automate this process by analyzing your profile against relevant job descriptions and industry data. Try it now.Optimize Your LinkedIn ProfileHeadline and Job TitlesThe profile headline and recent job title are weighted heavily in LinkedIns search algorithms as well as re cruiter behavior. A recruiter is likely to begin their search with specific job titles, and candidates with a matching job title in their headline and experience headings will appear higher in results.The headline is the first major piece of information seen in search results alongside the name and profile photo. You have 120 characters to use in your LinkedIn headline, plenty of space to communicate exactly what you do, your specializations, and/or what role youre pursuing.The next most prominent piece of information shown in search results is current and past job titles, which might be weighted more heavily in LinkedIns search algorithm than the headline.I would argue that the job title is your most important field, and would strongly recommend that you use the 100 characters to its full potential, wrote Levi Lewis, a search engine expert who researched LinkedIns search functions during his own job search. Instead of project manager I might say Project Manager, ecommerce customer experience for checkout, cart, and post-order.LinkedIn Recruiter top results for a Data Scientist keyword search in Seattle, WA. Top candidates have the job title/keyword in their headline, current job title, and at least one past job title.Beyond adding additional information into your job title fields, the specific wording of your job titles can also be important. It is acceptable to tweak your job title to incorporate common terminology used in your industry.With title, theres not necessarily a standardization, Jonathan White, a senior recruiter with both agency and in-house experience, told Jobscan. You can be a front end engineer, but maybe at your company they call you front end developers, software developers, or web developers. Theres a lot of different titles for any given skillset.KeywordsPast experience can give recruiters and hiring managers a good idea of a candidates capabilities, but they are highly likely to search for specific skills or keywords as well, either by u sing LinkedIn Recruiters built-in skills filtering or by plugging all relevant terms into the search bar.I go into a keyword search and put in different buzzwords that I pull from the specific job description, says White. If I was looking for a front end developer, I would put in Javascript, CSS, HTML, HTML5Skills filtering in LinkedIn Recruiter (Data Scientist).Keywords make the biggest impact on LinkedIn search ranking when they appear in a profile headline or job title, but can also be placed in job descriptions and the LinkedIn profile summary. Skills and keywords listed in your Skills Endorsements section are searchable but not weighted as highly as keywords in other sections.Jobscan LinkedIn Optimization scans your LinkedIn profile and analyzes it against three or more job descriptions you provide, adding a level of keyword personalization missing from general advice and best practices.LocationWhen I searched for candidates in LinkedIn Recruiter, Id typically begin with the s chauplatz, said White. Id keep it under a 20 mile radius. Sometimes I would even search within five miles.Recruiters arent only looking for the right skills, theyre looking for candidates who are likely to accept the job offer. Because of this, some recruiters are more likely to target local candidates at the beginning of their search.You cant qualify for localized searches without adding your location on your LinkedIn profile. Similarly, listing your current location rather than the city in which youd like to work can have the same effect. Explaining to a recruiter that you are willing to commute or relocate is more effective than hoping they search broadly enough to find you.You should also specify which cities youre willing to relocate to in your Career interests settings. When logged into LinkedIn, click Jobs in the top navigation bar, then Career interests under the search bar to update your location preferences and other settings.Profile URLLinkedIn profile default URLs are ti dier now than they were in the past, but users are still wise to customize.Creating a custom URL has benefits beyond the minimal effect it might have on a users ranking in LinkedIn search results. It looks better when included on a resume and helps your LinkedIn profile carry more weight in external search results . If a recruiter or hiring manager googles your name and position, a custom URL can help improve your profiles rank. For example, change the default /john-doe-08b73111b/ to /john-doe-san-francisco or /john-doe-project-manager.What else is keeping recruiters from finding you?Thousands of job seekers have already optimized their LinkedIn profiles using Jobscan. The Jobscan LinkedIn profile report also checks forMeasurable resultsWhite Bullet points are good, but knowing what you really did and accomplished is even better.Job hopping and temp gigs that should be explainedWhite If they have changed jobs every year for the last five or six years, whats gonna keep them here?Comp lete education infoAs with location, forgetting to include your complete educational information (including grad date) could cause you to be filtered out of search results right off the bat.Number of connectionsLewis The more common connections you have with a searcher (recruiter or hiring manager), the higher your profile will be in the results when they search words relevant to your profile. Recruiters can also specify degrees of connection in their searches. The more connections you have on LinkedIn, the more likely youll be a 2nd degree connection to a recruiter.Ranking highly in a LinkedIn search is about knowing what information to spotlight for both the LinkedIn search algorithms and the recruiters themselves. LinkedIn users can improve their profiles performance by strategically including key information in all the right places.Check out Jobscan LinkedIn optimization to receive tips tailored to your profile and job search.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.